AUC School of Business’ El-Khazindar Business Research and Case Center collaborates with BarkB2B to introduce B2B Marketing into the Business Curriculum
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THE B2B Digital Marketing Agency Narrative
The latest and greatest in B2B marketing
BarkB2B is a specialized content and digital marketing agency that caters to B2B companies. Discover our thought-provoking leadership articles and browse through our latest insights on B2B marketing, digital marketing trends, and more.
CAIRO, 20/02/2024 – BarkB2B, a leading B2B marketing company, has joined forces with The American University in Cairo’s (AUC) School of...
Nada Sobhi
- Sep 21, 2022
- 11 min
6 Successful B2B Marketing Campaigns to Inspire Your Strategy
You’ve probably heard it before: ‘B2B marketing campaigns are boring!’ B2B marketing campaigns are notorious for lacking creativity,...
485
Menna Hassanien
- Aug 22, 2021
- 3 min
The 3 Main Differences | B2B & B2C Marketing
B2B marketing encompasses all the marketing activities carried out for business-to-business organizations; companies that sell products...
85
Nada Sobhi
- Aug 19, 2021
- 7 min
8 Content Marketing Best Practices You Need to Know in 2023
Whether you're an online business or an on-ground one, you've probably heard of content marketing and how businesses across the globe are...
243
Naela Sakr
- Jul 15, 2021
- 3 min
Who’s Your Caddy? 6 Ways B2B Marketing & Golf Disciplines Coincide
a short swing at our very own golf analogy about b2b marketing.
89
Menna Hassanien
- May 6, 2021
- 4 min
What is SEO?
Millions of people are using Google and other search engines to actively look for products and services every day. This means that there...
506
Menna Hassanien
- Mar 7, 2021
- 4 min
What HR companies in Egypt need to know about SEO!
Learn about how SEO services can benefit HR service providers and organizations in Egypt.
102
Chloe Shenouda
- Sep 28, 2020
- 3 min
Construction Companies in Egypt Need to Invest in SEO - This is Why.
Construction is one of the largest and most competitive markets in Egypt. The construction sector is also cyclical with demand changing...
268
Naela Sakr
- Aug 13, 2020
- 3 min
Selecting the Right Marketing Partner in Egypt for Small Businesses
Creating one or two campaigns with excellent content and brilliant targeting does not guarantee the qualified leads your business is looking
189
Chloe Shenouda
- Jun 16, 2020
- 1 min
[Infographic] Why you must allocate better budgets to B2B Marketing
Explore the details of this infographic to learn about why you need to invest in B2B marketing and what to invest in first.
122
Naela Sakr
- Apr 24, 2019
- 1 min
Say Goodbye to the Spray & Pray Method Now
Quick Rant! Shorter term content plans and haphazardly pushing out content to social media may or may not do you justice. I’ve seen this...
152
Nada ElGarhy
- Apr 9, 2019
- 2 min
Doing it Right. Good Content is Not Enough. Use it Correctly!
Content marketing continues to be one of the most important ways for B2B organizations to convert leads into opportunities. In fact, when...
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Naela Sakr
- Feb 26, 2019
- 1 min
Why Content Marketing Really Matters
Infographic B2B buyers are becoming more knowledgeable and somewhat cynical when it comes to traditional marketing methods and sales...
102
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