Marketing for B2B Organizations

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How Marketing for B2B Companies has Evolved in the MENA region 

Marketing for B2B companies is no longer a "nice to have" and is a crucial investment to the organization's longterm success. Half of all B2B buyers in the region are now millennials, and guess what? Millennials hate cold calls and google every question they are faced with. B2B firms have to turn away from labelling Marketing as a support function, and must realize that it is a pivotal component of the sustainable progression of the business that has both and indirect and direct affect on your bottom line.  

Finding new ways to grow  through digital advertising channels, creating higher quality sales enablement material and gathering market insight about your products and service are key activities for any successful marketing team.  At BarkB2B, we provide you with all the tools you need to build a successful B2B Brand. We create authentic, credible thought-leadership content that best communicates your value proposition and meets the needs of target audiences.



Marketing for B2B Organizations 

What is the difference between b2b marketing and b2c?

Typically speaking, marketing for b2b organizations focuses on logical process-driven purchasing decisions, while B2C marketing focuses on emotion-driven purchasing decisions.While, there is an overlap in the kinds of strategies and tactics used across both, the differences between B2B and B2C marketing are significant. Get more in-depth details about the differences between B2B and B2C marketing. 

Can I outsource all my b2b marketing needs to BarkB2B?

Yes! When it comes to marketing for b2b organizations, we provide all the essential, as well as advanced digital and content marketing services and activities needed to put/keep a b2b brand on the map.  From sales enablement materials support, to lead management best practices we customize our famous content partnerships for businesses based on their own pace, needs, budgets and industry best practices.

What is demand generation and how is it different to lead generation?

Demand generation and lead generation are both important when marketing for b2b organizations. You can’t generate leads effectively and sustainably if you’re not also generating demand.However, just because demand generation and lead generation share many of the same end-objectives doesn’t mean that these terms should be used interchangeably.

How does content marketing help drive revenue? 

Content marketing support b2b businesses generate demand for products and services as well as drive revenue throughout the sales cycle. From brand awareness, to lead generation, establishing authority, and increasing conversion rates - different kinds of content (blogs, e-books, case studies, inforgraphics and more) support b2b decision-makers in both indirect and direct ways throughout the buying process.