Marketing for B2B Organizations
How Marketing for B2B Companies has Evolved in the MENA region
Marketing for B2B companies is no longer a "nice to have" and is a crucial investment to the organization's longterm success. Half of all B2B buyers in the region are now millennials, and guess what? Millennials hate cold calls and google every question they are faced with. B2B firms have to turn away from labelling Marketing as a support function, and must realize that it is a pivotal component of the sustainable progression of the business that has both and indirect and direct affect on your bottom line.
Finding new ways to grow through digital advertising channels, creating higher quality sales enablement material and gathering market insight about your products and service are key activities for any successful marketing team. At BarkB2B, we provide you with all the tools you need to build a successful B2B Brand. We create authentic, credible thought-leadership content that best communicates your value proposition and meets the needs of target audiences.