What HR companies in Egypt need to know about SEO!
Capture a golden opportunity to rank on the first page of Google today. Prospects are looking for HR services in Egypt similar to yours, every day.
When it comes to digital marketing and SEO services, B2B companies in Egypt are starting to allocate their budgets towards that direction, however, we are still no where near seeing crazy investments in this space.
HR service providers and organizations too, are also still in the early phases of investing in SEO services, meaning that your competitors are not heavily investing in SEO - just yet. This means that you have an opportunity that very few HR businesses have around the whole world.
Globally, companies and service providers have been investing in SEO services and practices for many years, making search competition on Google very high and almost impossible to climb to the first page if you’re just starting out.
The good news: this is your chance to shine on the first page of Google.
What is SEO Anyway?
SEO or Search Engine Optimization is the process of enhancing key technical and content factors on your website to help Google improve your website’s visibility for relevant terms and services searched by people every day.
Be it through continuous SEO blog writing efforts or technical website improvements- organizations spend hundreds of hours a year optimizing their existing web content and practices to have a chance at true digital organic growth -
For example, if you are offering “recruitment services”, “HR services” or any other relevant service you would want your website to rank in the first 3-4 positions on google. To increase the likelihood of a) being found and b) driving potential leads to your website.
No matter how well you communicate and display your work and expertise , if people fail to find you online, it’s all for naught. As they say: the best place to hide a dead body is page two on google.
WHY is SEO a cost-effective digital marketing tactic?
SEO is an investment, not a cost!
SEO services will drive on-going targeted traffic to your website,
ONLY if you continuously invest enough time and effort in SEO’s best practices.
And why does targeted traffic matter?
If your website gets targeted traffic, this means that visitors who will land on your site are more likely to become your clients (better conversion rates). For example, companies that are actively searching on Google for ‘HR services’ that your organization is offering, are more likely to land on your website.
It’s both targeted traffic and long-term profitability. Could it get any better?
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Several factors affect the ranking of websites on SERPs (Search Engine Results Pages- These are google’s results of a user’s search query). These factors are referred to as either On-Page or Off-Page SEO.
Here’s a deeper look into how SEO works. (On-page Vs. Off-Page SEO)
These are tactics that are employed on a website to improve the ranking of a page on SERPs. It makes it easier for both search engines and end-users to interpret the relevancy and quality of the website’s content.
Website URL structure: It is important for search engines to determine the relevancy of your website to the user’s query. URLs can be optimized by including keywords that describe the page’s subject. For example, you can include something like ‘HR services’ in your URL - http://www.xxxx.com/HR-services.
Content Structure: This refers to how the words and content on your website are structured, and how they appear to the user who lands on your website. It also allows search engine crawlers to interpret the information easily.
a) Headings should be used to differentiate the sections of your content using heading tags to give your website a hierarchical structure.
b) Your website needs to clearly present your qualifications, and the benefits you are about to deliver to fulfill your client’s HR needs.
Meta descriptions: Brief but vivid descriptions of your website’s content, and they appear below your title tag in search engine results.
Title tags: This is the main heading that appears on SERPs when users search for a keyword.
Internal linking: Linking related pages on your website internally makes your visitors engaged for a longer time and also search engines can easily navigate everything on the website.
Image Alt Text: These are the words or phrases attributed to images on your website since search engines are unable to see images. Also, this enables your visitors to understand the content of images when they don’t load.
Site Speed and Responsiveness: Make sure your website is setup to perform flawlessly, the slower and harder it is to view your digital content, the more unlikely it will be for the user to stay on your website, learn about your services or reach out to you.
Those are the ranking factors that occur off your website, however, there are methods that you can consider to impact them.
(This is one of the main drivers to have successful Off-page SEO)
A backlink is one website linking to a page on another website. Google and other search engines put so much weight especially on links coming from authoritative websites. With that, websites with a high number of trusted backlinks will rank higher on google’s results page.
In fact, higher rankings on Google increase your website’s credibility. Meaning that prospective clients are likely to perceive your company as a trustworthy service provider.
Key Takeaway: Quality is much more important than quantity when it comes to backlinks.
You can build more backlinks by promoting your HR content on social media sites, which will generate even more opportunities to be found online.
Search engines give your website a number from 1-100 which determines how authoritative your website is. Websites with high domain authority scores rank higher than those with lower scores.
To really have a chance to appear on the first page of Google and capture businesses searching for your services on daily basis, SEO is the marketing magic tactic that you need to start investing in today! To move forward your HR Business will need to build a well-developed SEO strategy that includes both On-page and off-page SEO tactics, as well as write new content every single day to help push those keywords up!
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