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Why Content Marketing Really Matters

  • Writer: Naela Sakr
    Naela Sakr
  • Feb 26, 2019
  • 1 min read

Updated: Aug 26, 2021

Infographic

 

B2B buyers are becoming more knowledgeable and somewhat cynical when it comes to traditional marketing methods and sales techniques. Content marketing has become an indispensable part of any B2B organizations’ marketing strategy. The key role of content marketing is to provide credible, authentic and informative information to engage target audiences and generate more qualified leads.


This infographic by BarkB2B illustrates the strategic value content marketing can provide businesses and customers alike. It highlights key insights which as to why content marketing is no longer an optional marketing strategy but rather an important and necessary investment for your business to grow a successful B2B brand.



infographic_contentmarketing
[infographic] why content marketing really matters


 

Looking to build a content strategy or need an extra helping hand with content creation? Contact BarkB2B or explore more B2B marketing services now.



 
 
 

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